FitShake & Super Greens

FitShake and Super Greens are nutritional shakes that were launched during an online flash sale. Both shakes were released during a promotional conference call. I developed the copy for the landing page’s second and third tabs (“About the Products” and “Recipes & Testimonials”), while another writer created copy for the “Balance and Repair” tab. I also wrote copy for the emails and social media images that were used during this campaign.

A graphic designer and I worked with the theme “balance and repair” to create the concepts for these products. Super Greens is a raw vegetable powder (balance) and FitShake is a banana cream-flavored shake featuring bone broth (repair).

Both shakes sold out within hours of flash sale’s announcement.