I led content development for Youngevity’s 2017 convention, the company’s biggest event of the year. Under the direction of the event manager, I created copy for a series of targeted email campaigns, a responsive website, flyers, postcards, social media images, and a comprehensive convention booklet that was given to each attendee. This convention marked the company’s 20th anniversary and utilized the theme, “Lead the Change,” to inspire the company’s distributors to celebrate their achievements and look ahead to their future successes. For the first time in the company’s history, convention sold out with 2,500 people in attendance. The event helped to increase the company’s exposure to the public and boost its product sales.